Ram has made a name for itself in the industry by designing some of the boldest, toughest trucks in existence, and when it comes to traversing dangerous terrain and completing hard work, Ram delivers. That’s why the automaker has been such a big hit in the Canadian market. Its trucks can power through the Canadian wilderness with precision, tackle tough tasks without hesitation, and provide Canadian drivers with the ride they require. As you pass by your local Ram dealer, you may wonder what this respected brand plans to offer in the upcoming year. Top power, iconic design, and the legendary Ram reputation flow through these trucks, prompting more Canadians to choose Ram when they want to get the job done right or successfully make it through the treacherous terrain. When it comes to Ram’s presence in Canada for 2023, you can expect an even better selection of trucks to maximize the experience on the road and off.
Work-Ready Features
Completing work-related tasks requires a truck that can keep up, and when it comes to toughness, Ram trucks exhibit this perfectly. For 2023, the Ram 1500 offers advanced features designed to accommodate more on the worksite, including a multi-function tailgate, which allows it to handle more materials for maximum efficiency. A deployable bed step makes for easy access into the bed, while adjustable tie-down hooks make transporting any type of cargo effortless. An LED hitch lamp makes hitching up your trailer in the dark a breeze, while a bed extender and cargo divider help you stay organized on the job site. These elements provide immense value to those who depend on their truck to increase productivity in their day, making Ram trucks some of the best in the industry for work.
For drivers who need even more power, the Ram 2500 and Ram 3500 models have also been enhanced for the 2023 model year. Hauling heavy loads is where these heavy-duty models excel, with the ability to tow up to 16,824 kg, a best-in-class number. This requires some upgrades to make your haul safer on the road. Next-generation trailer tow mirrors, which showcase telescoping capabilities to help you see better around your haul, help to enhance confidence behind the wheel. Multiple engine options continue to appear throughout the lineup, offering the power drivers need to function at a higher level on the job.
A variety of bed and cab sizes remain for 2023 to add even more value to these tough trucks, while a wonderful assortment of trim levels deliver the experience drivers require to enjoy their time behind the wheel. From the luxurious Limited to the adventurous Rebel, work-ready Tradesman to the sophisticated Longhorn, there’s a trim for every driver in the Ram lineup. This makes it easy to find the ultimate workmate for any task that lies ahead.
Enhanced Adventuring Potential
Navigating the Canadian wilderness requires a vehicle that can handle the terrain like a pro, and if there’s one truck brand that can handle it, it’s Ram. Ram trucks boast even more adventuring capabilities in the Canadian market for 2023, including new all-terrain tires available in the Laramie, Longhorn, and Limited trims when opting for the Off-Road Group. You’ll also find that the Rebel trim is enhanced with new standard equipment, like Selec-Speed Control, which makes navigating off-road environments easier and more controlled. Helping to control your speed as you take on the trail, this desirable feature allows off-roaders to be more confident, no matter what terrain lies beneath their tires. Wherever you’re heading, it seems Ram has thought of everything to improve the journey, resulting in increased traction and agility on the trails and beyond.
Interior Refinement
Don’t let the wild face of the Ram trucks fool you. They may exhibit bold, rugged swagger on the outside, but inside, the cabin spaces of all models are simply exquisite. For 2023, these cabins have been further enhanced, with plenty of elements to make any drive better. From a jewelled rotary shifter to leather bucket seats, 12-way adjustable front seats to a heated steering wheel, many exciting upgrades have been made to these accomplished travellers. You’ll even find a handy UV light in the glove box, which can eliminate bacteria, making for a much more comfortable and hygienic experience. Between the heated and ventilated seats to the premium appointments that greet all on board, the 2023 Ram 1500 will surely add a level of comfort to any drive imaginable.
Tech, Tech, and More Tech!
If there’s one thing that Ram has really accomplished for their 2023 Canadian lineup, it’s the level of tech that you can expect inside and out. Its 31 cm digital gauge cluster lets drivers stay updated on all aspects of their drive, with almost two dozen unique menus to customize the experience. In addition to this state-of-the-art display, you’ll find an available 31 cm Uconnect 5 touchscreen, which provides access to the multitude of connectivity options that every driver desires. This touchscreen now comes with a new Emergency Vehicle Alert System, which will alert drivers when emergency vehicles are approaching. From entertainment to safety, the tech inside the 2023 Ram models delivers the experience drivers need in their rides.
Perhaps where Ram really impresses is with its trailering tech, which has been revitalized for 2023. A new digital rearview mirror can be found in heavy-duty models, which includes side camera integration to provide unmatched views of the area surrounding your vehicle. Comprehensive towing technology to allow for a more controlled haul is also available, including Trailer Reverse Steering Control to aid in backing up and maneuvering the trailer where it needs to go. From multiple viewing angles, including blind spot view and behind-trailer view, to new app features, the level of trailering tech found in the Ram lineup is exceptional.
A newly standard Rear-Seat Reminder Alert comes in handy, no matter if you’re working on the job site or carting the family for a weekend adventure in the woods. Alerting you to check the backseat before exiting the vehicle reduces the risk of leaving valuables in plain sight. Features like these set Ram trucks apart from the rest, and it’s clear that the Canadian lineup includes even more helpful and convenient features than ever before.
The 2023 Ram Truck Lineup
Ram has remained a prominent presence in Canada over the years, and 2023 proves that its lineup is more advanced than ever. From helpful features tailored to the job site to even more comfortable appointments to improve the journey, the Ram truck lineup takes comfort and capability to new heights. Plus, with the abundance of tech, including connectivity, entertainment, and trailering tech, combined with unmatched adventuring capabilities, there’s nowhere these tough trucks can’t go. It’s true that Ram designs and builds trucks that go above and beyond the call of duty, and one look at the 2023 lineup shows that the brand is working diligently to provide Canadian drivers with exactly what they need to amplify their rides. We can only assume that the brand will continue to get better, impressing us with even more technology and capabilities in the future.
