Louis Chevrolet, a Swiss-American driver and engineer, and Billy Durant, the founder of General Motors, started Chevrolet Motor Car Company in late 1911. By 1914, the company began advertising in newspapers, citing their vehicles’ cheap price and “unprecedented efficiency.” The ads ended up working, as the company’s sales began growing at rapid rates. While the […]
Tag: Chevy Trucks
The Chevy LUV – Trucks in Miniature
Everything is cute when it’s tiny. Everything. Think about it. Babies, Snickers Bars, even sloths are cute when they’re babies and those are not cute animals. And trucks are cute when they’re tiny. Just ask your Chevy truck dealer about the Chevy LUV, a truck in miniature, and you’ll see what I mean. The story of the […]
Facts About the Chevy S10
Every time I write about a car or truck, no matter the manufacturer or model year, I find that I am always treated to a history lesson of some sort. It seems nearly impossible to understand or appreciate automotive history without first understanding the larger history behind it. This is true of the climate […]