The Ideal Family Vehicle May Not Be an SUV: Why Pickup Trucks Are Winning a Spot in Suburban Driveways

When you think about pickup trucks, what comes to mind? For most, it’s a job site or another work-related image. Pickups have long been associated with gritty, messy hard work, and the demographic of the pickup driver centered around tradesmen, ranchers, and other utility-focused individuals. That’s a generalization, but aside from some outliers, the main […]