A good rebrand can dramatically alter the fate of a company or product. Would Google or Amazon have enjoyed the same success if they had been saddled with their original “BackRub” or “Cadabra” monikers? Would Pepsi ever have taken off as “Brad’s Drink”? It’s hard to say, but one thing is for sure: clarity is […]
Perhaps no other automotive brand has disrupted business as usual like Toyota. From the moment this wildly popular Japanese automaker first entered the US market, its impact on buyers and competitors has been staggering. From the mid-60s, when fuel scarcity threatened to end America’s love affair with big-block V8 engines, to today, as the electric […]
The 2023 model year brought with it a wave of both all-new and heavily-redesigned vehicles, pushing the industry in fresh directions. Out of all of those models, six stood out as the most influential models in their segments. These vehicles are not necessarily the best selling, most advanced, or most capable models on the market […]
