I find Chevy’s recent choices of EV models very interesting. Of course, we were all following the Silverado EV release story, a game-changing development not only for Chevy but also for the industry at large. With an EV truck on its hands, one could have fairly presumed that Chevy would make its next EV victory […]
The Maverick is a cool, smaller truck. I’ll just come right and say that I like it a lot. Somehow, it finds a way of capturing the appeal of a full-size truck in a compact truck’s body. When you see it next to larger trucks––even midsize trucks––you notice the size difference, and it’s clear that […]
It’s interesting how trim packages have evolved. Perhaps there was once a time when there were “luxury cars” and “budget cars”, but now so many vehicles cast their nets widely so as to cover the whole gambit (from budget to luxury) under one nameplate. Most vehicles have a baseline trim, which provides enough nice features […]
No brand has a place in automotive history like Ford. Not only did they essentially start the whole industry in America, but they also have some of the most iconic models in history and continue to lead the latest trends in the industry. While we all love innovations in terms of new capabilities, technology, and […]
It is that exciting time of year when more and more brands are releasing information on the upcoming model year. Sometimes, the updates for any given model will be very subtle, and you have to dig deep to find the changes for the new model year. But, every now and then, a vehicle undergoes changes […]
Small SUVs may not look like much from just looking at the exterior, but anyone who has ever driven one of high quality knows that there is much more than meets the eye. A good small SUV has the ferocity and notable cabin size the segment is known for, along with the compactness of a […]
Sustainability may be one of the most attractive features of any vehicle. Edgy design schemes are nice, and thrilling performance specs are fun, but if the car doesn’t last, is it really worth it? This question is especially poignant for families seeking a versatile vehicle for all the different uses that come with family life, […]
We all know that the Bronco made its big comeback in 2021, which was just two years ago. Because of supply chain complications, Ford’s new off-roader was hard to come by for a while, but the issues have been sorted out, and Broncos are rolling off the production line. In fact, with the third model […]
Small SUVs are not the traditional fan vehicle. Most car enthusiasts direct their interests towards a more specific and exciting vehicle type, whether it’s sports cars, performance cars, or pickup trucks. Most car buffs probably aren’t rushing to find a Chevy Trax for sale. The Trax is a good example because it serves as an […]
The times are a-changin’. We’re at the beginning of a new year. Sure, we’re at the beginning of a calendar year; but all of us here in the automotive industry are focused on the beginning of the model year. Once again, we transition from vehicles that feel like they just hit the market to newer […]
Any business students, marketers, business owners, or social media influencers who may be reading this are likely familiar with the term brand identity. Of course, this term refers to the aesthetic, personality, and image through which a brand presents itself to customers and the public at large. Every leading vehicle brand has its own brand […]
Buying a car can be a hassle. If you find the right dealership with the right dealer, it can be a good experience, but most people don’t necessarily look forward to the process of buying a car. At least with buying a car, though, you get the excitement of starting fresh with a new vehicle. […]
Trucking is a special kind of driving. Sometimes you get a car just to handle the day-to-day commute, and by the time you’re done with it, you haven’t even utilized most of its features. Trucks are different, though. If you’re using your truck for work, no matter what kind of jobs you’re doing, you need […]
Sometimes it feels like everyone wants us everywhere, doing everything at every moment. Even if this is not the case, I think many of us feel that way with relative frequency. A large piece of it is probably the ways in which our culture uses mobile technology, expecting everyone to be available at all times. […]
We sometimes polarize sedans and sports cars. It can be helpful to have distinctions and classifications, but we often let sedans wallow in the category of mere “commuter” vehicles while sports cars get all of the attention and have all of the fun. Of course, the line between sedans and sports cars is not always […]
You know a good pickup when you see it on the road. You don’t necessarily have to know the engine type, read the specs, or see the inside to know that you’re looking at a quality vehicle. Just a quick zip past a quality pickup, and you know that there’s something special going on. Such […]
Driving is better when it is customized and specialized. There are a lot of great vehicles out there, but sometimes a driver’s needs are so specific that no vehicle quite hits the nail on the head. Just as the brand has pioneered many things in the automotive industry, Ford has come up with a solution […]
There are two kinds of truckers: those who want modern trucks and those who want classic trucks. Sometimes you’ll come across people who want the in-between. Alright, so maybe there are three kinds of truckers: those who want modern trucks, those who want classic trucks, and those who want the in-between. This third kind of […]
Mid-size SUVs are often more capable than drivers realize. These vehicles often fall into the pattern of being used for daily commutes without being given the opportunity to exercise all they have to offer. The 2023 GMC Acadia is a mid-size SUV that caters well to young families. It also has the capability to provide […]
Does design really matter? I’m not asking if it really matters to you personally, but if it really matters in the big picture of automotive excellence. Take two vehicles in the same class—say, the 2022 Volkswagen Atlas Cross Sport vs the 2022 Ford Edge—and you’ll see that one is certainly a bit savvier in the […]
