For those seeking out a RAM dealership, truck buyers either count themselves among RAM enthusiasts or among those who have recognized RAM’s prevailing value, so often overshadowed by Ford and Chevy’s constant one-upmanship. Counting myself among the former, I recently found myself engaged in a conversation where a number of us were talking about what our next vehicle purchases would be. I had shared my intention of picking up a RAM 1500 in the next couple of years and (aside from those who know of my loyalty to Dodge and FCA) some found that surprising.
Working in automotive marketing, we find ourselves inundated with comparisons and rundowns of stats with every new model year offering. That said, it’s hard not to be swayed by Ford and Chevy’s widely-publicized war of weight reductions, and ever-growing diversification of powertrain offerings across trim levels. That said, today’s F-150 and Silverado just don’t do it for me, personally. A fan of RAM offerings for the better part of the last 25 years, I’ve always respected what I’ve felt to be a clear sense of self. So, in tribute to this lineup that rises above the ‘me too’ mentality, let’s look at 5 Reasons why RAM Trucks do it better.
Iconic Styling
One of the leading characteristics of hi-po’d and offroad fetish offerings like the Raptor is the bold styling that help set it apart from its everyday stablemates. Since the mid-90’s Dodge truck offerings differentiated themselves from competitors by chasing an entirely different aesthetic. Emulating a big-rig design philosophy, the separation of raised hood from haunches always made them feel a bit more ballsy. Factor in bold front fascia and grille designs and one can’t help but think some of RAM’s aesthetics in recent years have inspired other leading manufacturers. I encourage anyone to disagree (just remember it’s okay to be wrong).
Focused Powertrain Offerings
From the accessibly priced Tradesman (starting at $27,295 MSRP) to the doubly-priced Limited (from $53,695 MSRP) the half-ton 1500 boasts a variety of cab, bed and powertrain configurations across various trim levels. That said, unlike some competitors, it never feels overburdened by a desire to pump out countless variants in an effort to appeal to niche demographics. The standard 3.6-liter V6 delivers a confident 305 hp and 269 lb-ft of torque, and the option of jumping to a 5.7-liter Hemi V8 offers 395 hp and 410 lb-ft. Some might argue that, in a world of overpowered super-trucks, the RAM falls short…but others who don’t feel the need to overcompensate might argue that less is more.
That said, if power is your thing, the RAM 3500 is no slouch at a max 410 hp and 930 lb-ft of torque. Explore the intelligently tiered lineup, and it becomes easy to see the intent and focus that went into its design.
Comparable Pricing
Bare-bones, an F-150 XL will start things off at around $27,705 MSRP, while a base level Silverado will come in around $28,300 MSRP. While the difference is largely nominal, RAM’s 1500 Tradesman still comes in at a preferable price-point that continues across trim levels.
Unparalleled Suspension
RAM trucks are widely-celebrated for the coil-spring rear end and independent front suspension that are proven to offer a superior ride quality. Moving into he 2019 model year, that suspension is further upgraded by (i) a first-in-class change to lightweight aluminum and composite materials in the front, and the (trim-determinant) option of rear-suspension builds. Factor in the available four-corner air suspension and updated shock absorbers (on all trims except the Rebel, which scores a custom Bilstein setup) and the RAM 1500 is guaranteed to offer a comfortable and controlled ride.
Upgrades to Come
The reasons listed above contribute to RAM’s suitability as an off-road vehicle. Now, the 1500 will also receive a new rear locking differential, and six-lug axles, across all trim levels. In addition, fuel economy may be improved on 4×2 RAMS thanks to the industry’s first thermal axle heat exchanger which will aid in the warming of gear oil.
Composed of 98% high-strength steel the 2019 RAM 1500 is capable of typing up to 12,750 LBS with a max payload of 2300 LBS. And the introduction of the eTorque(V6 and V8) engines incorporates added efficiency courtesy of wide-range variable valve timing and two-step variable valve lift. In fact, the V6 1500 now delivers Best In Class standard horsepower.
Interested in a RAM 1500?
If you are, you’re making a smart choice. But which one is right for you? Here’s a quick comparison of the V6 and V8 eTorque options, to jumpstart your decision-making process. Whether you prefer the eTorque or classic, rest assured that it’s enough truck for you.
